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Choosing your website buying guide

Website builder or professional website design?

The decision is partly about features and partly about who has the time to do the work. Start with the website’s purpose and what you need help with.

First published 10 October 2026 · Updated 13 October 2026
Tide Pro website template in NovaSoft Sites
Supplied Pro template preview · Essential and above

Compare how the work gets done

Scroll sideways to compare all columns.

Website builder and professional design routes
DecisionBuild with NovaSoft SitesCommission a website
Content and layoutYou prepare content and adapt a template visually.Agree who supplies the content and who handles design in the project scope.
TimeYou manage the draft, previews, checks and updates.Agree milestones, review rounds and approval responsibilities.
Specialist requirementsCheck the builder’s current pages, forms and plan features.Scope ecommerce, integrations or unusual functionality before choosing the approach.
Existing websiteRebuild the relevant content and design; draft import is for Sites exports.Assess URLs, assets, redirects and any functionality that must be preserved.
CostsPlan, domain and any optional CRM arrangements, plus your own time.A separately quoted design or development project, with recurring costs identified.
MaintenanceNominate the person who will edit and publish updates.Agree access, handover and whether ongoing maintenance is included.

Professional design may use a builder where it suits the brief. Commissioning design does not automatically mean bespoke software; custom development is a separate requirement to assess.

When building it yourself makes sense

You know what you need to say, have suitable images where the plan allows them, and can spend time reviewing the draft on different screens. The website is mainly there to explain the business, show your work and provide a contact route.

A useful trial is to create one representative section, replace the example content and check it on mobile. If you can comfortably make and review changes, the first NovaSoft Sites website guide gives you a route to a complete draft.

When professional help is worth discussing

The content is unclear, the design needs a stronger structure, or the person running the business does not have time to finish and maintain the website. You may also be replacing a site with established pages that customers and search engines already use.

Bring the existing address, a list of pages worth keeping and the main enquiries the site should generate. NovaSoft can quote a new website, redesign or migration. Agree whether writing, photography, accessibility work and ongoing updates are included rather than assuming “website design” covers every task.

When the requirements need a separate technical scope

A store, booking workflow, external system integration or specialist customer area may need more than a presentation website. Describe the transaction or process, the systems involved and what must happen when something fails.

Explore website and ecommerce development for those requirements. This comparison does not claim that a Sites template provides a checkout, a specialist booking system or every third-party integration. Requirements should determine the platform and scope.

If you are replacing an existing website

  • List existing pages, their addresses and which should remain or redirect.
  • Keep copies of text, images and files you are entitled to reuse.
  • Identify forms, tracking and integrations that need to keep working.
  • Agree domain access, the cutover plan and who checks the live site.
  • Test the important pages and enquiry routes after the move.

NovaSoft Sites can import its own draft export format. That is different from importing any website from another platform. A migration may involve rebuilding, and the amount of work needs assessment before a date or fee can be agreed.

Send a brief that makes the quote useful

For example: “We need a five-page service website. We can supply the text and ten approved photos. Visitors need to request a quote through a form. We own the domain and have three old service URLs to preserve. Please identify who handles the build and future updates.”

That gives a designer more to work with than “a modern website”. Add your preferred timing, budget range and any systems the site must connect to. Then review Sites plan requirements or request a website quote based on the route you want.

Questions before you choose

Will a professionally designed website automatically rank higher?

No. Useful content, technical quality and ongoing work still matter. Ask what search setup and content work the project includes.

Who owns future changes?

Agree who can edit and publish, what is handed over, and how maintenance is charged. Do not leave those decisions until the site is live.

Is the quoted build price the only cost?

Usually the plan, domain and any other recurring services need separate consideration. Ask for the cost items and responsibilities in the proposal.

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