Privacy Policy for Uply

NovaSoft Technologies Pty Ltd (“NovaSoft,” “we,” “us,” or “our”) provides the UPly mobile app and companion website (together, the “Services”). Uply is a micro-CRM for freelancers. This Privacy Policy explains how we collect, use, share, and protect your information, and your rights. It is written in plain English and designed to meet Apple App Review requirements.

If you do not agree with this policy, please do not use the Services.

1. Information We Collect

We collect the following types of information:

• Account information: email address, name, and password (stored using industry-standard hashing).
• Client and contact data you enter: client names, contact details, notes, and CRM data you choose to store in Uply.
• Billing and subscription data: purchases and subscription status are handled by the Apple App Store.
• Usage analytics and device data: app feature usage, crash logs, performance data, device type, OS, app version, language, and identifiers required for analytics.
• Cloud sync and backups (optional): if you enable cloud sync or backups, we store your data to support those features.
• Third-party integration data: data needed to provide integrations with authentication, cloud storage, analytics, email, or AI services.

2. How We Use Your Information

• Create and manage your account.
• Provide core CRM functionality and store your client data.
• Process subscriptions and validate access.
• Improve app performance and user experience.
• Provide optional cloud sync and backups.
• Provide customer support and respond to requests.
• Detect, prevent, and address technical or security issues.
• Comply with legal obligations.

3. Legal Bases for Processing (If Applicable)

If you are in a jurisdiction that requires legal bases (such as the EEA/UK), we process data based on:

• Contract: to provide and maintain the Services you request.
• Legitimate interests: to improve, secure, and operate the Services.
• Consent: for optional features like cloud sync or certain analytics, where required.
• Legal obligation: to comply with applicable laws and regulations.

4. Sharing and Disclosure

We do not sell personal information.

We may share information with trusted service providers who help us operate the Services, including:

• Authentication providers.
• Cloud storage and backup providers.
• Analytics and performance providers.
• Email and customer support tools.
• AI feature providers (if you enable AI features).

These providers may access information only to perform services on our behalf and must protect it.

We may also share information if required by law or to protect the rights, safety, or security of users and the Services.

5. Data Retention

We retain personal information only as long as necessary to provide the Services, meet legal, accounting, or reporting requirements, and resolve disputes or enforce agreements. If you request account deletion, we will delete or anonymize your personal information unless retention is required by law.

6. Security

We use reasonable administrative, technical, and physical safeguards to protect your data. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

7. International Transfers

Your information may be processed and stored outside of your country, including in Australia or other countries where our service providers operate. We take steps to ensure appropriate safeguards are in place for international transfers.

8. Children’s Privacy

Uply is not intended for children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal information from children. If we learn that we have collected such information, we will delete it.

9. Your Rights and Choices

You may have the right to:

• Access your personal information.
• Correct inaccurate information.
• Delete your account and personal information.
• Object to or restrict certain processing.
• Withdraw consent where we rely on consent.

To exercise these rights, contact us at contact@novasofttechnologies.com.

10. Account Deletion

You can request account deletion by visiting the Account Deletion Page: https://uply.app/account-deletion.html. You may also contact us at contact@novasofttechnologies.com for assistance.

11. Changes to This Policy

We may update this policy from time to time. We will post the updated version at https://uply.app/privacy.html and update the effective date below.

12. Contact Us

NovaSoft Technologies Pty Ltd

Sydney, New South Wales, Australia

Email: contact@novasofttechnologies.com

Effective Date

3 August 2026